Melissa and Doug are the two brains behind the Melissa & Doug toy company. They masterminded the whole business, yet many people don’t even realize they are real people! They assume it is just a name, that the characters are made up, but they couldn’t be more wrong. Their range of toy products is very diversifies, from wooden toys to books to multi-activity toy train tables.
This short article will explain who they are and what they do.
Melissa and Doug are a married couple and business partnership in one. They were a couple before the business started, and they then married only a few years after the business first launched. They were already starting to build a name for themself, so it seemed like a great time to get married. They are both kind and creative people at heart so they knew they would make a great team in business and life. Rarely a partnership works so well as theirs, they truly are one of a kind. After all, the common saying, “never work with family”, didn’t crop up out of nowhere. It doesn’t work for everyone. But, it does work for Melissa and Doug.
Best Seller Recommendation #1: Wooden Railway Set
How did the business start?
Melissa and Doug are both creative people, luckily they also have good business sense and the right work ethic. They started their business in Doug’s parent’s garage, borrowing his dad’s car to make deliveries. They managed to grow to such a huge size so quickly because they cared about their customers. They gave every single customer their phone number with their delivery, and they would answer the phone at any time. Even in the middle of the night. They would sleep with a phone resting between them just in case there was a call made in the middle of the night. This commitment and dedication are not commonplace; it is far above and beyond what is typically expected. That’s why they are so successful.
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How did the business start to develop?
They realized that the best way to grow as a business was to develop toys that did more. They created puzzles covered in fur, tested their toy designs on their kids, and stuck to what they knew. Making puzzles, and being the best at it, was what kept them on top. No one else in the business was making wooden puzzles like they were. They ended up creating over a thousand different ones.
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What’s their business today?
The business today is ever-growing and ever-expanding with Melissa and Doug firmly at the helm. They have expanded into other countries, they have moved on from simply creating wooden puzzles to all kinds of toys. They have invested time and money into market research about what makes the best toys for babies, they have grown their once small garage-based business into a global sensation. Melissa and Doug now have six kids, and all have played a big part in the testing of their latest toy ideas. If their kids don’t like them, they don’t make them.
Testimonials: According to the American Academy of Pediatrics, Melissa & Dougs’s “High-quality toys… can facilitate caregiver-child interactions, peer play, and the growth of imagination.”
As you can see, Melissa and Doug have been busy. Rarely, two people work so well together, but when it does happen the sky is the limit. Melissa and Doug have shown no sign of slowing down, hopefully, one day their children will take over the family business. Who knows what the future has in store for this power couple. If you want to find out more about Melissa & Doug, you can find it here, on their official website.